Post by alimularefin57 on Mar 13, 2024 0:04:45 GMT -5
These two things allow you to sell more and better, have more satisfied customers and allow your business to scale more efficiently.Marketing automation in general Before talking about email marketing automation, let's say a few words about marketing automation . First of all, let's say that web marketing today would not exist without automation. Thanks to these, in fact, it is possible to ensure that the large amount of data that is produced and associated with the visitors of your site, the followers of your social profiles and all your potential customers, are transformed into actions that lead to conversion and sales . To give an example, if a user visits your site, through web marketing tools they begin to collect data associated with the actions he performs on the site, such as page views, clicks, etc... When this user subsequently registers, leaving his contact details , automations are activated that classify this user based on the actions he performs (such as inserting products into the cart, downloading a document, logging in).
In addition to classification, automations can present AO Lists one content instead of another, send a message on the screen or a push notification on the smartphone, send an email or a series of emails. This last action, very important for all web marketing, is part of email marketing automation. Is it worth investing in email marketing? With all the new channels that are continuously activated (social media, videos, etc...), the spasmodic attention to "millenials" and digital natives makes many people think that email is an obsolete and outdated channel. The numbers (and common sense) tell us otherwise. In fact, as we have seen, a user who has arrived on your site can decide to buy your products weeks, months or even years after the first interaction with your brand. And the chances increase significantly if you manage to establish a direct and continuous connection with this user, creating a bond of trust. Clearly having to do this manually for each user this would be impossible while it becomes fully achievable with tools to automate the process.
The main marketing automation tools The market for marketing automation tools has expanded significantly in recent years. Among the main tools for marketing automation we highlight these: Hubspot Active campaign Infusionsoft Ontraport In general, a marketing automation tool contains a CRM (Client Relationship Management) and various tools that allow you to classify users and perform automated actions on them, such as sending emails, sending messages on the site or within an application, send announcements and communications on social media or other platforms. We recommend that you read our article on marketing automation tools for a more detailed description of these tools. Conclusions Marketing automation consists of automatically managing interactions with your users with these objectives: improve user experience; free up your time or that of your team.
In addition to classification, automations can present AO Lists one content instead of another, send a message on the screen or a push notification on the smartphone, send an email or a series of emails. This last action, very important for all web marketing, is part of email marketing automation. Is it worth investing in email marketing? With all the new channels that are continuously activated (social media, videos, etc...), the spasmodic attention to "millenials" and digital natives makes many people think that email is an obsolete and outdated channel. The numbers (and common sense) tell us otherwise. In fact, as we have seen, a user who has arrived on your site can decide to buy your products weeks, months or even years after the first interaction with your brand. And the chances increase significantly if you manage to establish a direct and continuous connection with this user, creating a bond of trust. Clearly having to do this manually for each user this would be impossible while it becomes fully achievable with tools to automate the process.
The main marketing automation tools The market for marketing automation tools has expanded significantly in recent years. Among the main tools for marketing automation we highlight these: Hubspot Active campaign Infusionsoft Ontraport In general, a marketing automation tool contains a CRM (Client Relationship Management) and various tools that allow you to classify users and perform automated actions on them, such as sending emails, sending messages on the site or within an application, send announcements and communications on social media or other platforms. We recommend that you read our article on marketing automation tools for a more detailed description of these tools. Conclusions Marketing automation consists of automatically managing interactions with your users with these objectives: improve user experience; free up your time or that of your team.