Post by mdkabila on Mar 10, 2024 4:43:44 GMT -5
Hoteliers often tend to give a rather plastered image of their hotel , they fear do-it-yourself and do not like to show their own face and that of their collaborators on the website or on social media. But this type of communication creates distance with customers, almost an invisible wall . Why not try to talk about a different hotel instead? Sharing behind the scenes of the structure and letting the staff talk about their daily work has many advantages.
On the other hand, this is becoming one of the most popular advertising strategies even by the big brands on TV: who doesn't know the artisans of Poltrone e Sofà? Or how is De Cecco pasta made directly in the factory as told by Claudia Gerini? From the gavel to a handshake Denmark Phone Number This summer I stayed in a hotel in Campo di Trens, near Vipiteno. At the front desk, while I was waiting to check in, I noticed a digital photo frame on the desk displaying photos of cracked walls, people working on the roof, saws and hammers.
They were the shots of the renovation . They intrigued me and in the following days I talked about it with the owners, who told me the history of the hotel and of a building that had belonged to the family since the fifteenth century. A beautiful story, which stayed in my mind. Imagine how many things a handful of "bad" photos taken in an artisanal way during a renovation can bring! Here is an excellent example of how telling behind the scenes of the hotel can create a more personal relationship with the customer.
On the other hand, this is becoming one of the most popular advertising strategies even by the big brands on TV: who doesn't know the artisans of Poltrone e Sofà? Or how is De Cecco pasta made directly in the factory as told by Claudia Gerini? From the gavel to a handshake Denmark Phone Number This summer I stayed in a hotel in Campo di Trens, near Vipiteno. At the front desk, while I was waiting to check in, I noticed a digital photo frame on the desk displaying photos of cracked walls, people working on the roof, saws and hammers.
They were the shots of the renovation . They intrigued me and in the following days I talked about it with the owners, who told me the history of the hotel and of a building that had belonged to the family since the fifteenth century. A beautiful story, which stayed in my mind. Imagine how many things a handful of "bad" photos taken in an artisanal way during a renovation can bring! Here is an excellent example of how telling behind the scenes of the hotel can create a more personal relationship with the customer.