Post by account_disabled on Mar 5, 2024 0:09:28 GMT -5
A dialogue that serves to establish a relationship with your customers and potential customers, increase engagement and loyalty, discover new insights and, last but not least, offer support and information before, after and during the purchasing process. Do you want to learn more about what it is and what are its tools that you can integrate into your digital marketing plan ? Continue reading the post! The characteristics of Conversational Marketing First of all, let's say that conversational marketing is absolutely the result of the digital evolutions that have affected society in the last ten years: the advent of social media, the multiplication of instant messaging services, the penetration of emails.
All tools that have an element common Hong Kong Telegram Number Data foundation: the possibility of opening a two-way dialogue with users. Before delving into the explanation of what the tools of conversational marketing are, it is necessary to clarify what its requirements are: Customer time: takes place based on the customer's time, it is the user who decides when and at what time of the day or evening to contact the brand. Scalability: it is repeatable, in the sense that if each conversation is unique and personal, the topics of the requests are often recurring, depending on the type of good or service offered.
This means that some of its contents can be replicated and managed for example by a chatbot (think of the classic FAQs). Reachability: curse and delight for all marketers, it means that dialogue with users can take place on multiple different channels (chat, email, messages, social media pages...), the brand is therefore always reachable. Some conversational marketing tools Social media first Conversational marketing cannot ignore social media. This is where customers exchange opinions and advice with each other, ask brands for information or assistance, complain about problems they have had with goods or services. Not only on the brands' official pages and channels, but also through Direct Messages and live chat.
All tools that have an element common Hong Kong Telegram Number Data foundation: the possibility of opening a two-way dialogue with users. Before delving into the explanation of what the tools of conversational marketing are, it is necessary to clarify what its requirements are: Customer time: takes place based on the customer's time, it is the user who decides when and at what time of the day or evening to contact the brand. Scalability: it is repeatable, in the sense that if each conversation is unique and personal, the topics of the requests are often recurring, depending on the type of good or service offered.
This means that some of its contents can be replicated and managed for example by a chatbot (think of the classic FAQs). Reachability: curse and delight for all marketers, it means that dialogue with users can take place on multiple different channels (chat, email, messages, social media pages...), the brand is therefore always reachable. Some conversational marketing tools Social media first Conversational marketing cannot ignore social media. This is where customers exchange opinions and advice with each other, ask brands for information or assistance, complain about problems they have had with goods or services. Not only on the brands' official pages and channels, but also through Direct Messages and live chat.