Post by sakibkhan51 on Feb 28, 2024 1:11:42 GMT -5
According to the company's official communications, TikTok will work in collaboration with Virtual Dining Concepts , a company that launches virtual restaurants. These are " ghost kitchens " dedicated to preparing food for home delivery . Initially 300 locations will be involved , with the aim of reaching a thousand by the end of the year. Restaurants across America will be able to apply to become “ marketplace partners .” This way, they will be able to host food preparation for TikTok Kitchen orders. brand extension TikTok “Working with the TikTok team on the development of the menu and the whole vibe of this brand has been so energizing and I'm excited to reveal today our newest VDC concept, TikTok Kitchen, which will be our first with an ever-evolving menu” , says Robert Earl , co-founder of Virtual Dining Concepts. “When we launched MrBeast Burger last December, we were in uncharted territory.
Now, a year later, MrBeast Burger is seen as the absolute first mover in the virtual space, with locations continuing to open across the US and internationally, and we believe TikTok Kitchen is right in the same stratosphere. With TikTok's continued support through initiatives on the platform and through its creators, TikTok Kitchen will always be relevant and exciting.” What will the menu consist of? For his strategybrand extensions,TikTokKitchen will focus entirely on dishes created by TikTokers from all over the world and which have gone viral on the platform. The trendy recipes that will enrich the menu (which will be updated Morocco Phone Number every three months) are varied. It will range from pasta with baked feta , the main dish on social media, in first place in food-related searches on Google in the USA in 2021, to corn ribs , cobs cut into four parts, seasoned with spices and fried in the air fryer. Or pasta chips , pasta boiled and sautéed in the air fryer to obtain a crispy effect.
And there will be no shortage of "fancy" recipes such as penne alla vodka revisited by model Gigi Hadid. brand extension TikTok Top or flop? Who will gain from it? “The proceeds from the sales of TikTok Kitchen will go both to support the creators who inspired the recipes on the menu and to encourage and help other creators to express themselves on the platform – writes the company -, in line with TikTok's mission which is always to inspire creativity and bring joy to its users ”. The goal is precisely this: to monetize the most viral videos as much as possible by trying to convince even just a small part of US TikTok users; with the hope of being able to extend the concept to the rest of the world. We are left to ask ourselves whether something like this could not also appear in Italy. TikTok could exploit brand extension through excellent collaborations and focusing on the visibility of social chefs . All this would allow it to succeed, however, especially in larger cities. On the other hand, there are those who wonder whether the step is not too risky and too far from
Now, a year later, MrBeast Burger is seen as the absolute first mover in the virtual space, with locations continuing to open across the US and internationally, and we believe TikTok Kitchen is right in the same stratosphere. With TikTok's continued support through initiatives on the platform and through its creators, TikTok Kitchen will always be relevant and exciting.” What will the menu consist of? For his strategybrand extensions,TikTokKitchen will focus entirely on dishes created by TikTokers from all over the world and which have gone viral on the platform. The trendy recipes that will enrich the menu (which will be updated Morocco Phone Number every three months) are varied. It will range from pasta with baked feta , the main dish on social media, in first place in food-related searches on Google in the USA in 2021, to corn ribs , cobs cut into four parts, seasoned with spices and fried in the air fryer. Or pasta chips , pasta boiled and sautéed in the air fryer to obtain a crispy effect.
And there will be no shortage of "fancy" recipes such as penne alla vodka revisited by model Gigi Hadid. brand extension TikTok Top or flop? Who will gain from it? “The proceeds from the sales of TikTok Kitchen will go both to support the creators who inspired the recipes on the menu and to encourage and help other creators to express themselves on the platform – writes the company -, in line with TikTok's mission which is always to inspire creativity and bring joy to its users ”. The goal is precisely this: to monetize the most viral videos as much as possible by trying to convince even just a small part of US TikTok users; with the hope of being able to extend the concept to the rest of the world. We are left to ask ourselves whether something like this could not also appear in Italy. TikTok could exploit brand extension through excellent collaborations and focusing on the visibility of social chefs . All this would allow it to succeed, however, especially in larger cities. On the other hand, there are those who wonder whether the step is not too risky and too far from