Post by sakibkhan50 on Feb 26, 2024 23:30:13 GMT -5
Concluded a few weeks ago, today we present and comment together on the 10 creatives awarded at the Cannes Lions Festival 2023! But first of all, let's start with a little intro… The Cannes Lions International Festival of Creativity is a five-day event which, since 1954, has allowed excellent creativity to compete against each other, giving industry professionals and those interested in this world a ranking of the best advertising initiatives of the year. How can we forget, for example, last year's winning campaigns , such as Netflix 's famous “ Tudum ” or the one on Heinz associations (which we also explored here ). Every year, there are a total of 28 awards , divided into different macro-areas, including Craft, Experience, Good, Entertainment, Engagement, Strategy, Classic, Health. In addition to these, there is the prestigious Titanium category , which celebrates a creative agency and a project. And how can we not mention the Grand Prix , the prize aimed at representing the highest recognition for the winner of the winners. Even during its 70th edition, the Festival presented us with some advertisements that we loved, commented, analyzed and wanted to share with you.
Without going into further chatter, let's immediately start enjoying this year's first Ecuador Mobile Number List places! The Closer – Heineken We have talked numerous times about Heineken's communication aimed at positioning the brand as the tangible means capable of " making us unplug ". Probably thanks to numerous market research, Heineken has understood and exploited a pain point in our society, namely the difficulty in mentally distancing ourselves from work , and the consequent calls, emails and tasks, even outside working hours. With this brilliant campaign by Publicis Italy , we pay homage to the moment when we start having fun, distracting ourselves and disconnecting from work, metaphorically opening a beer and disconnecting the Wi-Fi.
“The Closer Projections” project resulted in a night-time activation on a skyscraper where it was evident that some employees were still working beyond their scheduled hours. The solution? A corkscrew which, when connected to your smartphone, deactivates all notifications as soon as it perceives the opening of a Heinekein beer. Lots of roars for this project! Heineken – The Closer A British Original – British Airway Why do consumers travel? Are the options really always just “for work” or “for pleasure” ? No. According to 500 surveys conducted by British Airway, consumers take planes for a variety of reasons.
Without going into further chatter, let's immediately start enjoying this year's first Ecuador Mobile Number List places! The Closer – Heineken We have talked numerous times about Heineken's communication aimed at positioning the brand as the tangible means capable of " making us unplug ". Probably thanks to numerous market research, Heineken has understood and exploited a pain point in our society, namely the difficulty in mentally distancing ourselves from work , and the consequent calls, emails and tasks, even outside working hours. With this brilliant campaign by Publicis Italy , we pay homage to the moment when we start having fun, distracting ourselves and disconnecting from work, metaphorically opening a beer and disconnecting the Wi-Fi.
“The Closer Projections” project resulted in a night-time activation on a skyscraper where it was evident that some employees were still working beyond their scheduled hours. The solution? A corkscrew which, when connected to your smartphone, deactivates all notifications as soon as it perceives the opening of a Heinekein beer. Lots of roars for this project! Heineken – The Closer A British Original – British Airway Why do consumers travel? Are the options really always just “for work” or “for pleasure” ? No. According to 500 surveys conducted by British Airway, consumers take planes for a variety of reasons.