Post by sakibkhan48 on Feb 25, 2024 0:58:50 GMT -5
2020 and the trend of online sales 2020 was a decisive year for brand strategy and the development of sustainable marketing . Although the year of the pandemic with all its restrictions and the danger of the virus have put businesses to the test , forced to close for long months with consequent loss of turnover or in many cases led to the failure of many commercial activities; it was decisive for the acceleration of the development of online sales , e-commerce strategies and for greater sensitivity towards sustainable marketing as a new path to take to contribute to safeguarding the planet. This has made it possible to develop not only constantly updated online shops , but has given rise to a series of phenomena that are part of the world of digital marketing, instant marketing, influencer marketing and a new way of communicating the brand.
Brand strategies to reach their target Those who managed to survive the bankruptcy experimented or enhanced the logic of the online market while maintaining their share of consumers. Furthermore, thanks to viral strategies such as social commerce , it has opened up to new segments of the public. On the other hand, social commerce uses influencers who, through videos or photos posted on their social channels, help spread awareness and increase brand engagement . The objective is to involve the consumer through interaction, surveys and the exchange of opinions. This means that the brand is no longer focused only on self-referential narration but the involvement Chinese UK Phone Number List of the consumer who becomes a prosumer , who becomes the bearer of the brand's message and actions, becomes successful. From now on, sustainable marketing represents the issue through which brands want to communicate the sensitivity and sense of duty that pushes them to be generous and to change course compared to the harmful logic of consumerism of the past.
How are consumption habits changing? Until some time ago, the product of a specific brand was purchased thanks to the word of mouth of a friend and his/her purchasing experience in relation to it, for the sense of status symbol that it entailed and which allowed one to enter into the good graces of a unique niche or even the need for inclusion and homologation to the masses. Today, however, a brand stands out for the values it wants to communicate and which make it unique compared to the rest of the market. One of the values that makes a brand worthy of consideration in the eyes of many consumers is sustainable marketing . What substances does he use to make his goods? What packaging do you use? What percentage of C02 is emitted by factories? What work policy is adopted towards its employees? These are some of the most frequently asked questions of a consumer attentive to sustainability . Sustainable marketing case studies
Brand strategies to reach their target Those who managed to survive the bankruptcy experimented or enhanced the logic of the online market while maintaining their share of consumers. Furthermore, thanks to viral strategies such as social commerce , it has opened up to new segments of the public. On the other hand, social commerce uses influencers who, through videos or photos posted on their social channels, help spread awareness and increase brand engagement . The objective is to involve the consumer through interaction, surveys and the exchange of opinions. This means that the brand is no longer focused only on self-referential narration but the involvement Chinese UK Phone Number List of the consumer who becomes a prosumer , who becomes the bearer of the brand's message and actions, becomes successful. From now on, sustainable marketing represents the issue through which brands want to communicate the sensitivity and sense of duty that pushes them to be generous and to change course compared to the harmful logic of consumerism of the past.
How are consumption habits changing? Until some time ago, the product of a specific brand was purchased thanks to the word of mouth of a friend and his/her purchasing experience in relation to it, for the sense of status symbol that it entailed and which allowed one to enter into the good graces of a unique niche or even the need for inclusion and homologation to the masses. Today, however, a brand stands out for the values it wants to communicate and which make it unique compared to the rest of the market. One of the values that makes a brand worthy of consideration in the eyes of many consumers is sustainable marketing . What substances does he use to make his goods? What packaging do you use? What percentage of C02 is emitted by factories? What work policy is adopted towards its employees? These are some of the most frequently asked questions of a consumer attentive to sustainability . Sustainable marketing case studies